Thursday, February 24, 2011

Ad campaign



     Of all the ads I've seen, the one I've found the most convincing is one selling collectible US two dollar bills. It comes with a certificate of authenticity, and features some of Yellow Stone Park's best attractions. The package includes two two-dollar bills, one featuring the Grand Canyon, the other Yellow Stone. It rapidly progresses to a 'slideshow'  that presents several stunning and enticing images of both locations. The slideshow slows down at that That draws in buyers, especially people who may collect quarters. This advertisement is visually pleasing. On the other hand, it has some downsides. One, there is a shipping fee. It is listed in small print at the bottom and that repels buyers like an asterisk.The actual price is over ten dollars, which is way too high for two pieces of paper.The bills may not even be real, since there can not be a watermark. Furthermore, the actual bill is not in color and the images are vague. This may detract from the buyers' perspective of the actual product, but any true collector would not hesitate for a moment before buying it. I would not buy this myself, but the ad was definitely one that can persuade anyone, despite its many flaws.